Turn your shelves into a smart point of sale
Capture customer attention at the moment of purchase with our K-RAILS.
K-RAILS Displays are the latest trend in digital retail. These ultra-panoramic LCD screens install directly onto your shelves, right where customers make their buying decisions. Thanks to their innovative format and strategic placement, they let you communicate promotions, highlight products and reinforce your brand with real impact.
Why K-RAILS
Four reasons to bring dynamic communication to the exact spot where the purchase is decided.
Increase sales
Influence the buying decision at the key moment.
Improve the shopping experience
Dynamic, clear and engaging content.
Centralized management
Change prices, promotions and messages in real time.
Perfect for any business
Supermarkets, pharmacies and retail chains.
Communicate at the moment that matters
Bring prices, promotions and branding to the shelf edge, right where customers decide. Dynamic content you change in seconds from KeonexOS.
Dynamic pricing
Update prices instantly across the whole network — no paper labels.
Flash promotions
Launch deals and BOGO offers at the exact moment and pull them just as fast.
Brand video
Reinforce your brand with video and motion in ultra-wide format.
Campaign data
Schedule campaigns by time slot and measure their impact.
How it works
Install it on the shelf
Mounts directly on the shelf edge with a power rail and daisy-chain — no construction.
Connect it to KeonexOS
Over WiFi or Ethernet, each bar joins the platform in minutes.
Schedule prices and campaigns
Upload content, prices and promotions from a single central panel.
Update in real time
Change the entire network instantly and measure the results.
5 formats, one platform
From the small shelf to large format: choose the width and height that fit your shelving. Same platform, same management for all of them.
From 23" to 75"
Five ultra-wide bar sizes for every type of shelf.
Optional touch
The 23" model features 10-point capacitive touch.
Daisy-chain install
Power rail and daisy-chain to mount several bars in a row.
Technical specifications
The five models compared. One platform, different formats — pick the one that fits your shelf.
| Spec | BA23WR1 | BD35WR | BA37WR | BA47.6WR120 cm | BA75WRLarge format |
|---|---|---|---|---|---|
| Dimensions | 593.8 × 63.4 mm | 878 × 60 mm | 904 × 254 mm | 1200 × 240 mm | 1951 × 220 mm |
| Display | 23" in-cell touch, 10 points | 35" shelf edge (90 cm) | 37" shelf edge (90 cm) | 47.6" shelf edge (120 cm) | 75" stretched bar LCD |
| Resolution | 1920 × 158 px | 2880 × 158 px | 1920 × 532 px | 1920 × 360 px | 3840 (RGB) × 380 px |
| Brightness | 700 cd/m² | 500 cd/m² | 700 cd/m² | 700 cd/m² | 500 cd/m² |
| Viewing angle | 89° / 89° / 89° / 89° | 89° / 89° / 89° / 89° | 89° / 89° / 89° / 89° | 89° / 89° / 89° / 89° | 89° / 89° / 89° / 89° |
| OS | Android 11 | — | Android | Android | — |
| RAM | 2 GB | — | 2 GB | 2 GB | — |
| ROM | 16 GB | — | 16 GB | 16 GB | — |
| Connectivity | — | HDMI IN / HDMI OUT | — | WiFi | HDMI IN |
Ready to transform your business with innovative digital solutions?
Get in touch today and our team will help you find the perfect strategy to optimize your point of sale, improve your customer experience and maximize your results. Fill in the form, send us a message or call us directly — we are here to support you every step of the way.
